The history of American newspapers began with the first regularly published paper, the Boston News-Letter in 1704, and grew with the influence of figures like Benjamin Franklin. The Revolutionary War spurred the rise of daily papers, and by the 1830s, a newspaper boom occurred, followed by the invention of the linotype machine in the late 19th century that sped up printing. The 20th century saw the rise of large newspaper chains and multimedia conglomerates, while the 21st century has been defined by the internet's impact on revenue, the partial shift to online platforms and the impact of postal regulations on traditional newspaper delivery.
Print still helps sell products and services. Until augmented reality delivers realistic holograms in your living room, traditional regional newspapers still have an important role in the market place. A significant challenge for newspaper publishers is developing a process for keeping up with increasingly more complicated postal rules.
Some of the challenges facing newspaper publishers:
- choosing between addressed and EDDM mail delivery
- handling new USPS demands for in-plant DMU (Detached Mail Unit where the USPS comes into your plant for verification)
- navigating complexities of Periodical Mail
- quickly and efficiently turning around complex postal documentation with your existing staff
wisDM Direct Mail processing uses advanced automation to process your time critical work. Something that might take a few hours for your in house person will take us just 5 to 10 minutes.
EDDM® has some unique requirements and limitations. To learn more about EDDM® Click Here